APM Capital, a broker based in the UAE specializing in CFDs, is making significant strides in revitalizing its UK operations, particularly following the acquisition of BUX UK in mid-2024. As part of this effort, the firm has appointed a senior executive from its Dubai office as the Executive Director of APM Capital Markets Limited in London.
Previously, the newly appointed director supported operations in Europe for a prominent US institutional broker for over a decade. They transitioned to APM Capital in 2022 when the company began its journey in the UAE after receiving approval from the Financial Services Regulatory Authority in the Abu Dhabi Global Market.
The acquisition of BUX Financial Services Limited was part of the parent company’s strategic decision to divest from non-core operations after a takeover by a Dutch banking institution. BUX UK had faced challenges, with revenues plummeting significantly over the recent years, which included a financial loss of three million pounds in 2023, a sharp decline from over eighteen million pounds just three years prior.
Following the acquisition, APM Capital is focused on launching a new trading platform and aims to cultivate a fresh customer base in the UK market under the APM Markets brand. This new direction signals an ambition to enhance engagement within the trading community and reclaim a position of strength in the competitive landscape.
The company operates under the umbrella of Asseta Holding Limited, which is directed by an individual based in the UAE. This leadership will play a crucial role in steering APM Capital’s future strategies and growth initiatives in the UK and beyond. Overall, the rebranding and strategic changes signal APM Capital’s commitment to expanding its services and fostering innovation in the financial services sector.