A corporate payment solutions provider known for its involvement in sports sponsorship has made headlines by securing a multi-year agreement to remain the Official Foreign Exchange Payments Supplier for a prominent sailing league, SailGP. This partnership extends a relationship that began in 2019, emphasizing the provider’s commitment to delivering corporate foreign exchange (FX) payment solutions.
The recent agreement signifies that the league and its associated corporate partners will continue to utilize the provider’s comprehensive global payments platform and currency risk management services. Company representatives have expressed enthusiasm about supporting SailGP as it broadens its international presence and influence.
The provider has been proactive in expanding its footprint in the sports sponsorship arena. Alongside the partnership with SailGP, the organization has entered into a partnership with New Zealand Football, offering services tailored to manage currency risk and facilitate international payments. Additionally, it has solidified its long-term connection with West Ham United, continuing to serve as the club’s official partner for FX and international payments.
The trend of sports organizations partnering with fintech companies for FX solutions is on the rise. Several fintech firms have entered into significant agreements with various sports entities to enhance financial operations related to foreign exchange and international payments. For instance, another fintech has established a five-year agreement with a Belgian football club, becoming its official FX and multi-currency partner. Similarly, a well-known financial technology firm has ventured into women’s football by collaborating with a leading club to provide financial services while also creating branding opportunities.
Other fintech companies have also made moves in this space. One such provider has maintained a partnership with a football club, continuing to support its financial operations despite challenges, such as relegation from a major league. Furthermore, additional partnerships are evident, such as a notable sponsorship with a famous football club as its official finance software partner, showcasing the increasing engagement of fintech firms in the sports domain.
Overall, the growing collaboration between fintech providers and sports organizations reflects a broader trend of integrating advanced financial solutions and technology into sports, enhancing operational efficiency, and allowing clubs and leagues to navigate the complexities of international finance more effectively.