A global financial technology firm has recently secured a partnership with the Brazilian football club Botafogo, known for its prestigious Copa Libertadores victory. This collaboration adds to the firm’s growing sports portfolio, which already includes agreements with clubs such as Southampton FC for the upcoming 2024-2025 season, as well as international teams like Rangers, PSV Eindhoven, and AS Monaco.
In this partnership with Botafogo, the firm intends to provide a range of financial services aimed at enhancing the club’s treasury operations and facilitating international business endeavors. This agreement also features components related to digital media collaboration and marketing, which will help elevate the club’s visibility during matches, including LED advertising rights at the stadium.
In comments regarding the deal, the firm’s Global Head of Sports expressed enthusiasm for supporting Brazilian football clubs, highlighting the firm’s belief in the ability of these clubs to develop exceptional talent and compete at the highest levels. The firm is eager to engage with more teams within the rapidly evolving football landscape.
The financial services offered encompass a wide variety of international trade and finance solutions. This includes services for payments and collections, foreign exchange risk management, cash management strategies, and business lending options available in over 130 currencies. With a dedicated aim to make international payment solutions more accessible, the firm operates a local entity in Brazil, sanctioned by the Central Bank of Brazil, focusing on tailoring trade and finance infrastructure to diverse business needs.
Additionally, the firm has expanded its offering to foreign exchange and contracts for difference brokers, having onboarded over 20 brokers. It provides a host of services such as International Bank Account Numbers (IBANs) across 20 countries, foreign exchange hedging solutions, SWIFT GPI tracking, and corporate card offerings. These services are designed to enhance the operational capabilities of brokers in the FX and CFD space.
Amidst these developments, the firm is preparing for an initial public offering (IPO) and has appointed a leading investment bank to spearhead this endeavor. The goal is to facilitate a substantial listing in London, despite the current market challenges.
This multifaceted approach—expanding local presence in Brazil and enhancing offerings for brokers—demonstrates a strategic commitment to navigating the competitive landscape while supporting both sports partnerships and financial services initiatives. By intertwining efforts in the sports sector and robust financial solutions, the firm aims to solidify its reputation and reach within the global market.