A global financial technology firm has recently secured a partnership with the renowned Brazilian football club Botafogo, a team that has celebrated success in the Copa Libertadores. This collaboration marks a continued expansion into the sports sector, with previous agreements established with various clubs including Southampton Football Club for the upcoming 2024–2025 season. Additionally, the firm’s portfolio extends to prominent European teams like Rangers, PSV Eindhoven, and AS Monaco.
As part of the collaboration with Botafogo, the club will leverage the firm’s financial services to enhance its treasury management and bolster international business operations. This partnership will not only focus on financial services but also extend to digital media projects and marketing initiatives, inclusive of LED advertising within the stadium during matches. The goal is to provide comprehensive support aimed at elevating the stature and capabilities of Brazilian football clubs.
Statements from the company’s Global Head of Sports indicate confidence in their ability to contribute positively to the growth and competitiveness of Brazilian clubs in the global arena. The aim is to form more partnerships with teams that demonstrate potential for rapid development and excellence.
The firm specializes in various international trade and finance solutions, offering services that encompass payments, collections, foreign exchange risk management, cash management strategies, and business lending options in over 130 currencies. Their local presence in Brazil, recognized by the Central Bank, emphasizes accessibility to international payment solutions and trade infrastructure tailored for businesses of varying scales.
In addition to partnerships in the sports sector, the firm has begun onboarding foreign exchange and contracts for difference (CFD) brokers into their service offerings. Their platform recently expanded to host more than 20 brokers while providing services such as IBANs across 20 countries, foreign exchange hedging, SWIFT GPI tracking, and corporate card options.
Moreover, the firm is preparing for significant growth initiatives, including the appointment of a leading investment bank to guide the implementation of a planned substantial initial public offering (IPO) targeting the London market. Despite facing a complex economic environment, the firm remains optimistic about its prospects, anticipating that it might publicly list within the first half of the next year.
Earlier strategic moves included a partnership with a payment solutions platform, signifying an expanding influence in the Brazilian financial landscape following the acquisition of another financial service entity.
Overall, the recent partnerships and initiatives reflect a broader commitment to enhancing business operations in sports and finance, with the goal of fostering growth and contributing to the competitive landscape of Brazilian and international football.