A London-based payments company has reaffirmed its collaboration with a football club for the upcoming 2025/26 season, continuing its role as the official fintech partner for the team, which is currently competing in the EFL Championship after their recent relegation from the Premier League.
This partnership, which began in October 2024, enables the club to utilize the financial technology firm’s international payment platform and currency exchange services. This collaboration supports various financial operations, particularly those related to overseas transactions such as money transfers. The company’s branding will remain prominently displayed at the club’s stadium, featuring on LED screens and large displays during home games.
This renewed partnership enhances the fintech firm’s growing presence in the sports industry, where they already have associations with other prominent football clubs, including those in the Premier League and across Europe. Their approach focuses on delivering specialized financial services tailored to the unique requirements of football clubs, particularly in managing cross-border payments essential for player transfers, sponsorship deals, and international merchandising.
The fintech company claims to have established a dedicated sports business unit to cater to these specific needs. Leaders within the firm expressed excitement about continuing their role with the club, emphasizing the importance of helping sports teams navigate risks related to foreign exchange and international trade complexities.
The finance director of the club acknowledged the partnership’s benefits, highlighting the expertise provided by the fintech company that supports the club’s financial operations. The company operates globally from over 40 offices, employing nearly 1,800 staff members and serving over 21,000 customers, with transactions spanning more than 130 currencies. The fintech firm reported significant financial performance, achieving £220 million in revenue for the fiscal year 2024, along with a notable EBITDA.
As football clubs increasingly require sophisticated financial services, the collaboration reflects the growing synergy between sports and fintech, which aims to streamline and enhance financial transactions related to international operations in the sports sector.