A recent partnership has been formed with AS Karditsas B.C., representing the inaugural basketball sponsorship for a prominent financial services company. This collaboration coincides with the company’s strategic plans to re-enter public markets through a London listing, which is projected to potentially value the organization around £2 billion.
The alliance with AS Karditsas B.C. is part of expanding its footprint in Greece and showcases the company’s commitment to supporting sports initiatives. Representatives from the company attended a match against the Spanish team Club Baloncesto Málaga, reflecting the interconnected nature of their operations and the significance of Málaga as a tech hub within their infrastructure.
Earlier plans for an initial public offering were postponed this year due to market fluctuations affected by global tariffs, with new projections suggesting that the IPO will likely occur in the second quarter of 2026. Several notable banks have been engaged to provide advisory support in anticipation of the listing.
The company has been actively broadening its involvement in football sponsorships, establishing connections with several clubs worldwide. It recently secured the position of the Official FX Partner for the Brazilian football club Botafogo, known for winning the prestigious Copa Libertadores. This agreement entails utilizing the company’s financial services for treasury operations and international business management, in addition to collaborative marketing efforts and visibility rights for LED ads during matches.
Similarly, in Spain, the company has been recognized as the Official FX Partner for C.D. Leganés, working closely with Blue Crow Sports Club to enhance operational and strategic goals through their services. Moreover, in England, it has renewed its partnership with Southampton Football Club for the upcoming season, continuing as the club’s official fintech partner. Southampton will continue utilizing the financial services provided, including an international payments platform and currency exchange capabilities, with brand visibility maintained around St Mary’s Stadium.
Overall, this expansion into various sports affiliations underlines the company’s dedication to fostering growth and visibility in key markets while leveraging its financial solutions in the realm of professional sports. These strategic partnerships not only enhance brand recognition but also illustrate the company’s commitment to community engagement through sports sponsorships.