A renewed collaboration has been confirmed with Southampton Football Club, continuing the association with a London-based fintech firm. This partnership is set to extend into the 2025/26 season, reaffirming the company’s status as the official fintech partner of the Championship team.
The partnership, which initially launched in October 2024, comes at a time when the football club is participating in England’s second division following a recent drop from the Premier League. The club will have access to the fintech’s international payments platform and currency exchange services, which are essential for managing overseas transactions related to player movements and financial operations.
Branding associated with the fintech will remain prominently displayed at St Mary’s Stadium, enhancing visibility during home matches through LED displays and other advertising means, although specifics of the financial agreement have not been made public.
This renewed partnership adds to the fintech’s growing portfolio within the sports industry. The company’s expertise aims to streamline processes for football clubs, particularly as these organizations increasingly require specialized financial services. Events like player transfers, sponsorship agreements, and international merchandise sales necessitate efficient cross-border payments—needs that the fintech is equipped to address. They have established a dedicated sports unit to cater to these requirements.
Peter Brooks, who heads the sports division, expressed enthusiasm about continuing the partnership. He emphasized the firm’s role in helping clubs navigate foreign exchange risks and manage complexities involved in international trade.
Moreover, the finance director at Southampton has commented positively on the partnership, highlighting the fintech’s high level of expertise as a significant asset to the club’s financial operations.
The fintech operates in more than 40 locations across 29 markets, boasting a workforce of approximately 1,800 employees. With over 21,000 customers and transactions handled in over 130 different currencies, the company has reported substantial revenue growth, achieving £220 million for the fiscal year 2024, with an EBITDA close to £9 million.
The collaboration not only signifies the fintech’s commitment to supporting the club but also marks a strategic expansion in its involvement with various sports entities, including partnerships with other clubs like Aston Villa, Rangers in Scotland, and PSV Eindhoven in the Netherlands.
As football clubs continue to seek robust financial solutions tailored to the unique challenges of the industry, this partnership demonstrates a joint effort to enhance the operational efficiency of Southampton FC as they aim for a return to the Premier League under their current management.