A London-based fintech company has successfully renewed its collaboration with a prominent football club for the upcoming 2025/26 season, solidifying its role as the official financial technology partner for the team competing in the EFL Championship. The partnership, which began in October 2024, continues as the club looks to improve its standing after being relegated from the Premier League.
Under this renewed agreement, the club will utilize the fintech company’s international payments platform and currency exchange services, which are vital for managing overseas transactions such as player transfers, sponsorship agreements, and international merchandise sales. The fintech’s branding will remain visible at the club’s home stadium, featuring on LED displays and large screens during matches. However, specific financial terms of the partnership have not been disclosed.
This collaboration adds to the fintech’s growing portfolio within the sports industry, as it also partners with other football clubs, including those in the Premier League and abroad. The firm has a track record of supporting clubs with specialized financial services, especially as the need for effective management of cross-border payments surges in the sports sector.
According to the firm’s Global Head of Sports, the extension of this partnership reflects an ongoing commitment to help football clubs navigate the complexities associated with foreign exchange and international trade. The executive expressed enthusiasm for continuing the collaboration and assisting the club in its financial operations.
Financial authorities at the club have also praised the fintech partner for providing exceptional expertise, underscoring the positive impact of the relationship on their financial management. The fintech operates with a significant global presence, boasting over 40 offices across various markets and handling transactions in more than 130 currencies. Recently, it reported substantial revenue figures, indicating strong growth and market presence.
As football clubs face increasingly complex financial landscapes, the demand for specialized services that streamline financial operations continues to rise, making the relationship between the fintech firm and the club strategically beneficial. This partnership is poised to support the club’s ambitions, particularly in aspirations for promotion back to the Premier League, as they aim to regain their previous status in top-flight football under new managerial leadership.