In a significant development, a partnership between Nasdaq and eToro has been broadened to deliver real-time trading data for over 210 additional stocks that are traded on Nasdaq’s Nordic exchanges, which include those in Stockholm, Helsinki, Copenhagen, and Iceland. This initiative allows eToro’s global retail clients to access the data at no charge, marking a noteworthy achievement as they become the first non-Nordic broker to provide such information.
This expansion is an extension of eToro’s previous collaboration with Nasdaq, particularly regarding U.S. equity data. It reflects the growing interest and participation of retail investors in the Nordic markets, which have seen a noticeable uptick in retail activity over recent years. From 2018 to the first quarter of 2025, participation levels climbed from 7.7% to 10.6%. The Nordic exchanges have been known to deliver some of the highest annualized real returns worldwide from 1966 to 2024, enhancing their appeal among investors.
The rise in retail participation is supported by a diverse selection of companies listed on these markets, including prominent names like Volvo, H&M, Nokia, and Novo Nordisk. Additionally, over 460 firms are hosted on Nasdaq Nordic’s growth platform, First North, where retail investors accounted for an impressive 42% of trading activity as of the first quarter of 2025.
The leadership at eToro views this partnership as a vital step towards catering to the investment preferences of users from a multitude of countries. Many retail investors tend to favor local investments—commonly referred to as “home bias”—and this partnership positions eToro to offer access to a wider array of local stocks alongside enhanced pricing data, particularly for those investing in European firms.
Expanding on their commitment to global traders, eToro is also offering local currency trading options for clients across the UK and Europe. This initiative aligns with Nasdaq’s goal of providing essential market data to retail platforms and complements eToro’s ongoing collaborations with other exchanges like HKEX, Deutsche Boerse, LSEG, and ADX.
In addition to enhancing trading services, eToro has entered a multi-year agreement to become the Official Trading Partner of Nottingham Forest Football Club for both the Men’s and Women’s teams starting the 2025/26 season. This partnership is a continuation of eToro’s efforts to engage in sports sponsorship, which also includes initiatives supporting women’s rugby and various Premier League clubs.
Through campaigns such as LoudInvesting, eToro strives to promote gender equality in both sports and investment, emphasizing the importance of accessible and transparent investment opportunities.
This strategic expansion, along with the new partnerships in sports, not only enhances the service offerings for eToro’s clients but also supports the larger trend in which global investing is made more accessible for retail investors looking to diversify their portfolios beyond domestic boundaries. The added provision of real-time trading data and local currency trading capabilities further strengthens eToro’s position in the competitive landscape of online brokerage firms and their commitment to fostering investor capabilities.