Finera, a payment solutions startup based in Cyprus, has recently appointed a new Head of Marketing, bringing a wealth of experience from the financial sector. The individual in this role has spent the last eight years with a notable broker, where she excelled in various marketing and communications positions, ultimately serving as Head of Events from 2022 to 2024. Her diverse background also includes previous roles at other financial institutions.
Finera is carving a niche for itself in the payment services industry, offering a range of solutions such as a Payment Gateway and Payment Bridge. The company aims to simplify transactions while addressing the needs of modern businesses.
In her announcement on social media, the new Head of Marketing expressed enthusiasm about her role, highlighting her excitement to join an innovative company focused on providing essential services like payment orchestration, fraud management, and global payment solutions. She also extended her gratitude to her new team for their warm welcome and expressed eagerness to contribute to the organization’s growth and success.
Moreover, she is open to connecting with others in the industry, inviting collaboration and discussions surrounding marketing and innovation. Her proactive approach suggests a commitment to fostering partnerships and exploring new ideas, aimed at driving Finera’s mission forward.
This leadership change indicates Finera’s ambition and strategic direction as it seeks to establish its presence within the competitive payment solutions landscape. The appointment of a seasoned professional like her is seen as a significant step in refining the company’s marketing strategies and amplifying its services in the industry.