Home » iFOREX Welcomes Back Hemi Algranaty as Head of Innovation

iFOREX Welcomes Back Hemi Algranaty as Head of Innovation

by FXInsider

After a significant pause of seven years, a seasoned professional has rejoined the firm as Head of Innovation. Previously, they served as the Chief Technology Officer from 2006 to 2018 and have extensive experience in the technology sector, having most recently acted as CTO for Wiser Market. This individual will now lead efforts in artificial intelligence and product development initiatives for the company.

This return aligns with the recent launch of “Pulse,” a new AI-driven trading recommendation service designed to analyze real-time market trends. The addition of this innovative position comes as the company focuses on enhancing its technological capabilities and offerings in the trading space.

Additionally, the organization has brought on a new EU Marketing Director who has a creative background, previously working as Global Creative Operations Director at a notable firm. This hire comes at a time when the business is expanding its investments and resources aimed at strengthening its European operations.

Exciting developments within the company underscore its ongoing growth strategy, with leadership expressing optimism about the expertise that these new additions will bring. The focus moving forward will be on market expansion and refining the current range of offerings.

Alongside these operational changes, the organization has also renewed its marketing partnership with PSV Eindhoven, a prominent football club participating in the Champions League. Details about the financial aspects of this renewed partnership were not shared publicly.

The partnership, which initially commenced in August 2024, has allowed the company’s branding to feature prominently on team apparel during European matches, enhancing visibility during a high-profile competition. The collaboration aims to bolster brand recognition and foster stronger ties with local communities, demonstrating a shared commitment to excellence between the company and the football club.

The ongoing partnership reflects a strategic move to solidify brand presence within a rapidly evolving market. It emphasizes the importance of continuous investment as the company strives to cement its position as a leader in the electronic trading industry. The emphasis on innovation and excellence in value delivery to clients is central to these recent developments.

Established in 1996, the organization operates under regulations from the Cyprus Securities and Exchange Commission and offers an expansive platform for trading in over 870 contract-for-difference instruments. The firm’s longevity and adaptability in the marketplace remain focal to its ongoing evolution and ambitions.

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