A prominent prime-of-prime broker and liquidity solutions provider, operating from London, has recently made a noteworthy addition to its Cyprus office by appointing a new Sales Director. The hire aims to enhance client support in the region, solidifying the company’s commitment to servicing its clients effectively.
The new Sales Director has an impressive background, having pursued his undergraduate studies at University College London (UCL) and then furthering his education at Imperial College London. His career in finance began in the area of prime brokerage, where he gained invaluable experience working with major financial institutions like NatWest Markets and Citibank. This foundation set the stage for his transition into the prime-of-prime sector, ultimately leading him to Cyprus, where he led a sales team in a previous role.
His knowledge of the Cypriot and wider EMEA markets is expected to advance the company’s position as a reliable liquidity provider globally. His approach promises to enhance local support, which the business considers vital for deepening client relationships in a competitive marketplace.
In discussing his new role, he expressed enthusiasm for the firm’s evolution, highlighting its transition from a prime-of-prime provider to a successful market maker. He noted the company’s development of technology and liquidity offerings, which have been tailored to meet the demands of a growing institutional client base. He acknowledged the firm’s commitment to leveraging innovative solutions, recognizing the strategic initiatives that have positioned the company well within the fast-paced financial landscape.
An executive from the trading division mentioned that the addition of the new Sales Director underscores the firm’s dedication to strengthening its regional presence. The focus on local client support is seen as a critical aspect of the company’s operational ethos, and his expertise is expected to further enhance those capabilities.
The firm has built a robust reputation as a licensed and regulated trading organization, and it offers cutting-edge technology, prime services, and real-time risk analytics. This makes it a reliable partner for institutional clients around the globe. The affiliation includes several regional branches, each complying with various international regulatory standards.
With this strategic move, the firm aims to reinforce its infrastructure in Cyprus, providing the needed support to its clientele while solidifying its global leadership in the sector. Through effective local engagement and an understanding of market expectations, the company is set to achieve greater heights in the ever-evolving financial environment.