A significant recruitment decision has been made by a London-based prime-of-prime broker and liquidity solutions provider, which has appointed an experienced professional as the Sales Director for its Hong Kong office. This move aims to support the company’s growth ambitions in the Asia-Pacific (APAC) region.
The new Sales Director has a solid foundation in FX sales, having commenced her career at a notable financial institution where she was instrumental in cultivating and managing relationships with leading technology firms and significant exporters in China. In her most recent position, she served as a Senior Business Development Manager at a reputable exchange group, where she collaborated with major international banks to promote the integration of the firm’s FX trading and data services.
Throughout her career, she has maintained a strong client-centric approach, a value that she intends to bring to her new role. By leveraging her established relationships, she plans to broaden the company’s client base within the APAC area.
The appeal of the new role was significantly influenced by the organization’s reputation as a premier global market maker and its commitment to technological advancements in the foreign exchange and precious metals sectors. Excited about her new position, she expressed her eagerness to utilize the company’s market-making expertise and technology to strengthen its status as a leading liquidity provider.
She emphasized the vast growth potential within the APAC region, highlighting the continuous evolution of markets and the increasing need for sophisticated liquidity solutions. With the organization’s advanced algorithmic trading technologies and robust infrastructure, they are in a unique position to facilitate institutional access to deeper liquidity pools and help optimize trading operations.
In her forthcoming responsibilities, she will focus on propelling the company’s strategic growth in Asia, developing meaningful partnerships with key institutional entities while ensuring that existing clients continue to receive the firm’s extensive liquidity offerings and attentive support.
A senior executive in the Asia Pacific region expressed excitement about this appointment, noting that the recruitment underscores the company’s commitment to expanding its client portfolio in the region. He highlighted the importance of bringing in top-tier talent and emphasized the value of her expertise in enhancing client relationships and generating new business opportunities.
The company is recognized as a respected entity in the trading space, regulated by various authorities, and offers comprehensive algorithmic trading services alongside electronic market-making capabilities. Institutions globally benefit from their liquidity, technology, and prime services, supported through sophisticated proprietary technology and advanced market analytics.
The brand encompasses multiple operational entities across different countries, positioning them as a trusted partner for institutional clients and trading venues. The firm’s ongoing dedication to innovation and client support plays a pivotal role in its operational strategy and future growth plans.