A notable change has occurred in the leadership of Zarvista Capital Markets with the departure of its Group Chief Operating Officer, who held the position for over two years. This individual has also co-founded the 357 Group, strengthening their background in the financial services sector.
Prior to joining Zarvista Capital Markets, the former COO had significant experience in various senior roles in Cyprus. They worked as the Managing Director at BUX for more than eighteen months and previously served as the Chief Operating Officer at Fintractive Ltd for a duration just surpassing two years. Additionally, they were the CEO of IMS Markets for about eighteen months. Their extensive career also included leadership and business development positions at FX88 and Blackwell Global Investments in Cyprus. Furthermore, they contributed to academic endeavors as an Industry Board Member at the University of Portsmouth, where they provided strategic advice and helped shape curriculum development for over two years.
In a strategic shift, Zarvista Capital Markets, which was previously known as ZaraFX, has recently rebranded itself to better align with its growth trajectory and global ambitions. The name change was made to foster a connection with its prior brand while continuing to offer the same trading services that clients have come to expect. As part of its recent developments, the company successfully completed a Series A funding round, raising over two million dollars, and has expanded its footprint by opening a new office in Dubai. Alongside these initiatives, Christiana Lazaridou was appointed as the Chief Business Development Officer, transitioning from her prior role as the Global Head of Partnerships at Scope Markets.
Further enhancing its offerings, Zarvista has entered into a partnership with Acuity Trading to incorporate AI-driven market analytics into its trading platform. This collaboration is expected to bring advanced market insights and sentiment analysis capabilities to users, enabling a more informed trading experience. The Acuity AnalysisIQ solution will be integrated into the current trading platform, equipping clients with real-time data that can facilitate better trading decisions through tools for trend identification and pattern recognition.
Regulated by the UK’s Financial Conduct Authority, the AnalysisIQ service will deliver actionable intelligence derived from complex market data. Clients will have access to these insights via the trading platform, client portal, and social media channels, further strengthening the company’s offerings in the competitive trading landscape.
This strategic rebranding and the introduction of advanced AI tools signify Zarvista’s commitment to evolving alongside industry demands, ensuring they are equipped to meet the changing needs of their clientele while maintaining a competitive edge in the market.