A significant leadership change is happening within Mastercard as the company announces the appointment of a new Chief Marketing and Communications Officer, set to take effect on December 1, 2025. This transition marks a strategic move in enhancing the company’s marketing and communications efforts.
The incoming executive has garnered extensive experience in the field, previously serving as the Chief Marketing and Communications Officer at Accenture. In this role, she successfully led a comprehensive, technology-driven marketing function that emphasized brand relevance and market differentiation, which played a vital part in driving business growth across various sectors globally. Her capabilities include leading branding initiatives and crafting advertising strategies that resonate with diverse audiences.
In her tenure at Accenture, she was instrumental in overseeing the brand’s development and all advertising activities, which included creative direction and media strategy. Before her role at Accenture, she held pivotal senior leadership roles at renowned advertising agencies BBDO and DDB. There, she was responsible for managing award-winning brand development and communications for well-established companies such as AT&T and ExxonMobil, further showcasing her expertise in navigating complex marketing landscapes.
In addition to her corporate achievements, she is also a member of the board of directors for the Ad Council, indicating her commitment to marketing excellence and community engagement. Her academic background includes a Bachelor of Arts in communications from the University of Massachusetts, Amherst, providing her with a solid foundation in effective communication practices.
Meanwhile, the current Chief Marketing and Communications Officer will transition into a senior fellow role within the company, signifying a legacy of leadership and continuity in strategic oversight for Mastercard’s marketing endeavors.
This appointment reflects Mastercard’s intention to elevate its marketing strategies and continue to innovate in the ever-evolving financial services sector. With her proven track record and expertise, the new Chief Marketing and Communications Officer is expected to play a crucial role in steering the company towards achieving its ambitious marketing objectives and further enhancing brand value in the global market.