A new Chief Marketing Officer has been appointed to a Berlin-based investment platform known for its focus on enabling passive income through diverse investment opportunities. The individual recently held a position at a well-known digital bank and has a robust background in acquiring customers on a global scale.
This appointment comes as the investment platform aims to enhance its presence across Europe and solidify its position in the market. The new CMO will be charged with managing all aspects of marketing and external communications, which encompass customer acquisition, brand development, and public relations. Bringing a wealth of experience from the financial technology sector, this executive is expected to play a pivotal role in advancing the company’s growth and enhancing the value provided to clients.
The investment platform has recently expanded its operations and is now licensed by the Latvian regulator, which serves as a significant milestone in its journey since acquiring the license in 2021. The company is strategically positioning itself as a multi-asset investment destination, appealing to both novice and experienced investors.
Among its latest endeavors, the platform has set its sights on the Czech Republic, where it hopes to tap into a market consisting of around 500,000 clients. Research indicates that investors in the Czech Republic are often risk-averse, prompting the platform to develop tailored investment solutions that align with their preferences.
Similarly, an expansion into the Portuguese market has revealed a more conservative investment behavior, with many individuals primarily focused on savings accounts and real estate. The aim in both regions is to promote accessible investment opportunities that can cater to local preferences and risk profiles.
The newly appointed CMO expressed enthusiasm about joining the team at what she described as a crucial period for the company. She acknowledged the impressive investment platform created by the team, emphasizing its unique offerings that simplify the investment process for all types of investors.
Recent financial data has shown a positive growth trajectory for the company. The latest annual report revealed that revenues increased significantly, reaching €11.1 million in 2023, which is over a 30% increase from €8.4 million in 2022. The total comprehensive profit nearly doubled to €1.05 million from €529,000 in the previous year, indicating a successful period of growth for the platform.
This strategic hire aligns with the broader objectives of the investment platform, as it seeks to harness the new executive’s customer-focused approach and marketing expertise to maximize growth potential in an increasingly competitive environment. The company aims to continue bringing value to its users, ensuring that it remains at the forefront of the financial technology sector.