In a recent development in the fintech sector, a notable online broker, renowned for its social trading approach, has appointed Alexander Boruvanov as the Head of Global Markets. Previously, Boruvanov held the position of Global Head of Sales at ActivTrades for three years, before transitioning to his new role.
This brokerage firm, which emerged from a merger in 2024 between two major financial entities, aims to provide a comprehensive SuperApp designed to integrate various services such as social trading, stock and cryptocurrency investments, and neo banking capabilities into a single platform. This innovative platform is driven by proprietary technology and is already operational in over 100 countries, featuring nine local offices.
The company is positioning itself to meet diverse market demands and cater to the evolving needs of customers, particularly in the realm of financial technology. By combining different investment options and modern banking features, it seeks to establish a significant footprint in the global market. The inclusion of Boruvanov in the leadership team reflects a strategic move to enhance its global market outreach and operational efficiency. His experience and leadership skills are expected to play a pivotal role in driving the company’s future growth and success in the competitive landscape of online trading and investment services.