NAGA Group AG, renowned for its comprehensive financial application known as the SuperApp, has recently unveiled its preliminary financial results for the first half of 2025, revealing a steady growth in both revenue and earnings. The group’s revenue rose by 2% to €32.2 million from €31.6 million in the previous year, while net income climbed by 3% to €28.9 million, up from €28.0 million in H1 2024.
For the same period, the company reported an increase in Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA), which grew by 8% to €3.0 million compared to €2.8 million in H1 2024. This growth occurred despite a strategic decision to raise marketing expenditures aimed at fostering long-term growth.
In accordance with its growth strategy, NAGA significantly boosted its marketing investments during the first half of 2025, focusing on enhancing brand development and accelerating user acquisition. Contributing to this positive performance were operational efficiencies and cost synergies from a merger with CAPEX.com, completed in 2024, resulting in decreased operational expenses and overall increased profitability.
While marketing costs increased, efficiencies gained in other areas helped improve both net revenue and EBITDA margins relative to the same timeframe from the previous year. This reflects the effectiveness of the company’s streamlined operating model and the advantage of leveraging its integrated technology platform.
The leadership highlighted the alignment with strategic goals during this period. There was a clear emphasis placed on operational discipline while also committing resources toward growth initiatives. The year-over-year increases in revenues and EBITDA illuminate the benefits seen from the merger, providing the necessary financial flexibility to further invest in marketing for continued expansion.
The outlook for the remainder of 2025 has been reaffirmed, with expectations set to mirror pro-forma revenue levels from 2023, alongside significant improvement in EBITDA margins projected to enter the mid-double-digit range. The foundation for this anticipated growth lies in the successful execution of a cohesive One-Brand strategy, scalable infrastructure development, and stringent cost management practices.
The unaudited financial key performance indicators for the group are reflective of this positive trajectory, illustrating that as the company progresses, there has been a consistent focus on driving metrics upward.
NAGA has positioned itself as a leading Fintech provider based in Germany, with the SuperApp crafted to integrate various aspects of financial technology including social trading, stock and cryptocurrency investment, and digital banking into one platform. With operations spanning over 100 countries and nine local offices, NAGA serves a wide array of customers, offering both fiat and cryptocurrencies. The platform includes features such as a physical VISA card for automatic cryptocurrency conversion, cashback options, dynamic social feeds, and advanced functions for replicating the strategies of top traders, thereby fostering an globally inclusive and efficient financial ecosystem dedicated to personal finance and trading.
Overall, the mid-2025 results not only highlight sustained growth but also indicate an optimistic outlook for future performance driven by strategic marketing investments and enhanced operational efficiency.