A new Chief Marketing Officer has been appointed by a Dubai-based contracts for difference (CFD) brokerage, enhancing its leadership team. This professional brings a wealth of experience, having worked extensively in the CFDs sector with reputable brands, including technology providers and brokerage firms.
The recent appointment follows the earlier selection of a new Chief Business Officer, indicating a strategic move to bolster the company’s executive roster.
With over ten years in the financial services sector, the new CMO has demonstrated robust marketing acumen. Her prior roles encompass significant positions at notable names in the industry, such as Spotware Systems—known for developing the cTrader platform—CFI Dubai, Capital.com, and Exness. This diverse background underscores her capability in a highly competitive landscape.
In discussions about her approach, a senior executive highlighted how she articulates growth consistently. Her perspective frames growth as an engineering challenge—one that is exact, measurable, and scalable—and this clarity in her communication stood out during recruitment.
Before her current role, she founded a startup offering CMO-as-a-service solutions, focused on optimizing marketing teams and expenditures for firms. She claims her innovation can achieve substantial cost reductions by utilizing artificial intelligence to eliminate inefficiencies.
The brokerage itself is under the regulatory oversight of the Securities and Commodities Authority in Dubai and holds additional authorizations from financial regulators in Mauritius and Canada. According to data, its most significant market is Southeast Asia, followed by a strong influx of traders from the UAE. The brokerage provides services in English and has localized its website to accommodate thirteen other languages, reflecting its commitment to global accessibility.
The firm asserts a diverse client base that extends from the Gulf region to Latin America, aiming to strengthen its position as a leading global brokerage in the CFD market. The new CMO’s strategy is expected to align with the company’s efforts to expand its reach in various regions.
She envisions her role as translating the core knowledge of engineers and product teams into a tangible offering that resonates with potential clients. She emphasizes that effective marketing should foster trust among external audiences while building confidence internally. For her, marketing should transcend mere aesthetics—it’s about creating value and connection, which is essential in today’s dynamic business environment.
With new leadership at the helm, this brokerage is poised to leverage its enhanced marketing capabilities to accelerate growth and enhance its global presence in the competitive CFD trading space.