A prominent investment platform based in Berlin has announced the hiring of Kertu-Liina Lehismäe, the former marketing director at N26, in the position of Chief Marketing Officer. This strategic appointment accompanies the company’s goal to advance its footprint across Europe and enhance its market presence.
Lehismäe has an impressive background in marketing, having previously worked with the Japanese conglomerate Rakuten, where she contributed to their online trading services. Her recent role at N26 involved leading efforts for global customer acquisition, equipping her with valuable insights into the digital banking sector. As the new Chief Marketing Officer, she is set to manage all facets of marketing and external communications. This will entail overseeing customer acquisition strategies, brand positioning, and public relations initiatives.
With a focus on delivering growth-oriented marketing strategies, Lehismäe’s extensive experience is anticipated to be a crucial asset for the investment platform, especially as it aims for substantial growth and increased customer value. The company has been actively expanding since acquiring a license from the Latvian Financial and Capital Market Commission (FCMC) in 2021, allowing it to operate within the regulated financial environment.
In recent times, the platform has focused on diversifying its investment opportunities to attract a wide array of investors across Europe. A key objective has been to create an accessible multi-asset investment destination tailored to individuals with varying levels of experience. One of the newest markets targeted is the Czech Republic, where research suggests that local investors prefer low-risk investment options. The platform plans to provide tailored solutions to align with these preferences, thereby growing its current customer base, which exceeds 500,000 clients.
Additionally, the platform is making strides in Portugal, fostering interest among retail investors who tend to be conservative, routing their investments primarily into savings accounts and real estate. The expansion into these new markets signifies a strategic move to capture a wider clientele and meet diverse investment needs across different European regions.
Lehismäe expressed her enthusiasm for joining the team at a significant juncture for the platform. She noted the exceptional framework established to make investing more accessible and straightforward for both novice and experienced investors. This shows her commitment to leveraging her skills to further enhance the company’s market offerings.
The platform’s recent financial performance has been favorable, illustrated by the release of its 2023 annual report, which highlighted a revenue increase of over 30% from €8.4 million in 2022 to €11.1 million in 2023, alongside a substantial rise in total comprehensive profit. Such results underscore the solid foundation upon which the new marketing leader can build as the company pursues its ambitious growth strategies.
In this evolving landscape, the company is poised for significant advancements under the direction of the new CMO and the insights from her past experiences. The aim is to solidify a market position while developing attractive investment opportunities that cater to the varied profiles of European investors.