A Dubai-based contracts for difference (CFD) broker has announced the appointment of a new Chief Marketing Officer, bringing a wealth of experience in the financial services sector. The new appointee has previously collaborated with various well-known brands in the CFD industry, including both brokers and technology providers, and has over ten years of marketing expertise.
This new appointment follows the recent hiring of a Chief Business Officer, marking significant leadership changes within the organization. The new CMO’s background includes notable previous roles at prominent companies such as Spotware Systems, CFI Dubai, Capital.com, and Exness. Her extensive portfolio is expected to contribute positively to the company’s marketing strategies.
In a statement reflecting on their first impressions of the new CMO, the CEO highlighted her clarity of thought and strategic approach to growth, describing her perspective on marketing as being as structured as engineering—focused on precision, measurability, and scalability.
In addition to her experience with brands in the CFD space, she recently ventured into launching a startup aimed at optimizing marketing teams and expenditures. This initiative reportedly aims to significantly reduce costs by leveraging artificial intelligence to enhance efficiency and cut unnecessary expenses.
The broker operates under the regulatory oversight of Dubai’s Securities and Commodities Authority and the Mauritius financial regulatory body, alongside authorization from Canada’s FINTRAC. According to website analytics, Southeast Asia stands out as the broker’s largest market, with traders from the UAE also contributing substantially to site traffic. The company website boasts multilingual support, catering to a wide array of customers by offering content in English and 13 other languages, including those spoken in diverse Southeast Asian regions.
Further emphasizing its global outreach, the broker aims to expand its client base that spans from the Gulf region to Latin America. The recent appointment of the CMO is anticipated to bolster the growth strategy that caters to various geographical markets.
The new CMO expressed her vision for the role, which involves translating the complex insights of engineers and trading teams into appealing offerings for a broader audience. She places significant importance on building trust both externally with clients and internally among team members, asserting that effective marketing goes beyond mere aesthetics and serves as a critical pillar in establishing credibility and confidence.
The changes in leadership and marketing direction are expected to foster a stronger brand presence and improve engagement with potential clients globally, setting the stage for future growth and development within the competitive CFD landscape.