A recent announcement reveals the addition of a new member to the Business Development & Partnerships team at TradingView. This individual will concentrate on broadening collaborations with various exchanges, brokers, and fintech organizations in the Americas.
Before transitioning to this role, the new team member accumulated over four years of experience at CME Group in London, most recently serving as Senior Director of Global Channel Partnerships within the retail sector for a duration exceeding one year. In this capacity, there was a focus on encouraging growth within retail trading through strategic partnerships with financial news platforms and technology providers.
Prior to her time at CME, she was the Director of Global Institutional Marketing based in both New York and London for six years. Reflecting on her experience at CME, she expressed gratitude for her journey and pride in her contributions to enhancing retail trading.
Her career in post-trade marketing commenced at OSTTRA in London, where she was a Senior Director for more than two years. Her resume also includes a significant tenure at GFI Group, where for over ten years, she performed various marketing roles, ultimately rising to the position of VP and Global Head of Marketing. In this role, she was responsible for repositioning the GFI and Fenics brands through cohesive marketing strategies across diverse regions and divisions.
Her responsibilities encompassed product marketing and customer engagement strategies, which included launching various go-to-market campaigns for trading and analytics products across multiple asset classes. She also implemented programs aimed at nurturing customer relationships and optimizing lead generation, as well as orchestrating events that aligned with the commercial goals of the organizations she represented.
Before taking on senior roles at GFI, her early marketing career began with a focus on fixed income trading and risk management tools, establishing a solid foundation in integrated marketing practices within the financial services sector.
As she embarks on a new chapter with TradingView, her wealth of experience in partnerships, institutional marketing, and product strategy is expected to contribute significantly to the company’s growth in the competitive landscape of the trading industry.