Finera, a Cyprus-based startup focused on payment solutions, has appointed a new Head of Marketing, a move that reflects its commitment to innovative service offerings. The individual stepping into this key role brings a wealth of experience from her previous tenure at a well-established retail forex and CFDs broker, where she held various positions and most recently served as the Head of Events.
This professional’s background includes significant contributions at another financial services firm and a prominent online trading platform prior to her time in the retail forex sector. Her diverse expertise in marketing and communications will undoubtedly be an asset to Finera as it navigates the competitive landscape of payment solutions.
Finera focuses on a range of services aimed at enhancing payment processes, including a Payment Gateway and a Payment Bridge, which are vital for businesses looking to streamline their financial transactions. The appointment of someone with a robust marketing background signals the company’s intent to bolster its presence in the market and effectively communicate the benefits of their offerings.
In her announcement on social media, she expressed enthusiasm for joining Finera, highlighting the innovative nature of the company and its comprehensive range of services that include payment orchestration and fraud management. Her excitement reflects a commitment to contribute meaningfully to the company’s growth and success. She encourages open communication, welcoming opportunities for collaboration and discussion in the realms of marketing and innovation.
As Finera aims to enhance its market visibility and service delivery, the new marketing head’s background and proactive approach may play a crucial role in shaping its strategic direction and positioning in the competitive payments industry.