A notable FX/CFD broker, well-established in the market for three decades, has recently welcomed back Hemi Algranaty in a pivotal role as Head of Innovation after a seven-year hiatus. Algranaty previously contributed to the company as Chief Technology Officer from 2006 to 2018. His return is marked by a focus on driving artificial intelligence initiatives and spearheading product development, building on his recent experience as CTO at Wiser Market.
This strategic appointment aligns with the broker’s recent launch of “Pulse,” a service designed to provide AI-driven trading recommendations based on real-time data, showcasing their commitment to integrating cutting-edge technology into their offerings.
Additionally, Pavlos Antoniou has joined the team as EU Marketing Director, having served as the Global Creative Operations Director at another firm. His recruitment comes at a time when the company is amplifying its efforts to expand within the European market. The growth strategy appears to be well-coordinated, paving the way for enhanced brand visibility and presence in this competitive landscape.
The leadership expressed enthusiasm regarding the new appointments, noting that the extensive expertise these professionals bring will be critical in enhancing the offerings and penetrating new markets. Collaboration within the team is anticipated to drive further innovation during this exciting growth phase.
In tandem with these organizational changes, a marketing partnership has been reaffirmed with PSV Eindhoven, the Dutch football club that plays in the prestigious Champions League. While specific financial details regarding this sponsorship were not disclosed, it emphasizes a commitment to increasing brand visibility through association with renowned international sports events. The logo of the broker has been prominently featured on PSV’s attire during European competitions since the inception of this partnership, which began in August 2024.
This continued collaboration is seen as an essential investment strategy amidst a rapidly expanding market, with a focus on establishing a leading position in the electronic trading sector. Maintaining a commitment to innovation and excellence is viewed as essential to providing exceptional value to clients.
The sponsorship extension demonstrates an ongoing dedication to enhancing community engagement and aligning with a football club that shares similar values of striving for excellence.
Founded in 1996, the broker operates under the regulation of the Cyprus Securities and Exchange Commission and offers a diverse range of over 870 contract-for-difference instruments through its proprietary trading platform. The combination of innovative leadership and strategic sponsorships illustrates a strong future outlook for the company as it continues to evolve within the financial trading industry.