A new General Manager has been appointed at INFINOX Capital, marking a significant shift in the company’s leadership. The announcement was made via LinkedIn, where the incoming executive expressed enthusiasm for taking on the new responsibilities which include steering business growth and executing various strategies to propel the company forward.
The individual transitioning into this role has an extensive background, having spent approximately eight years at Exinity in multiple leadership capacities. Most recently, the person served as Senior Vice President at Exinity Connect, where they worked for about a year and a half. Previous roles included positions as Senior Vice President for Business Transformation and Strategic Partners and Global Partnership, both of which were also around a year and a half long.
Before diving into the financial services sector, they gained valuable experience in marketing, holding positions that enhanced their understanding of customer needs and company visibility. This included a tenure as a Marketing Coordinator at IKEA Centres Russia, alongside an internship at Bosch Automotive Service Solutions in Moscow.
Upon sharing thoughts on their new endeavor, the new General Manager expressed excitement about collaborating with talented teams across various regions. Emphasis was placed on working closely with stakeholders to foster a dynamic vision for the company.
In conjunction with the leadership change, INFINOX is intensifying its focus on the Brazilian market. A strategic appointment has been made, bringing a well-known Brazilian actor and influencer on board as a brand ambassador. This move is envisioned to enhance the credibility and visibility of INFINOX in Brazil, contributing to the company’s objective of strengthening its foothold in the region.
Though INFINOX has had a longstanding presence in Latin America, recent months have seen an intensified focus on expanding operations specifically in Brazil. This aligns with their broader strategy to establish stronger local connections to better serve clients.
Furthermore, the company continues to grow its association with the world of motorsport, specifically through its ongoing partnership with the BWT Alpine Formula One Team. With this being the third year of collaboration, it demonstrates the company’s commitment to not only diversifying its outreach but also aligning with high-profile brands that resonate with their clientele.
The firm recently reported impressive growth metrics for 2024, revealing a staggering 400% increase in gross revenue, a 52% growth in gross deposits, and a 48% rise in trading volume. This performance underscores the company’s success in expanding into new markets while also emphasizing the importance of sustained growth in regions that exhibit high consumer demand.
As INFINOX seeks to navigate these exciting changes, maintaining a focus on strategic execution, enhancing client relationships, and broadening their regional presence appear to be pivotal to their future endeavors.