A payment technology firm has formed a strategic collaboration with a major automobile manufacturer in Brazil to launch a new payment solution tailored for connected vehicles. This initiative aims to enhance the in-car experience by introducing subscription-based connectivity services via a dedicated app within the VW Play Connect multimedia system, which first premiered in the New Nivus model in 2024 and subsequently expanded to include the New T-Cross and New Tera models in 2025.
The application is designed to deliver a wide range of functionalities, including vehicle connectivity and controls, as well as information on maintenance and financing options. The innovative payment infrastructure provided by the technology firm facilitates seamless recurring payments for both the car manufacturer’s services and telecommunication data packages.
This partnership marks a notable advancement in the domain of connected vehicle technology. The firm has invested significant effort in creating a comprehensive payment processing infrastructure that supports the app’s functionalities. The advanced payment system incorporates various service providers into a streamlined payment process, ensuring a smooth and efficient experience for users.
Leveraging the firm’s extensive global capabilities will enable the automobile manufacturer to extend this solution into other markets, especially across the Latin American region. The initiative is expected to bolster customer relations by offering enhanced payment experiences.
A representative from the payment technology firm expressed pride in the collaboration, emphasizing the commitment to understanding the unique requirements of their partner and creating a payment solution that improves customer interactions through effortless subscription management for connected car services. This partnership is a reflection of the company’s dedication to being a supportive collaborator in advancing client offerings and enhancing user engagement.