A new platform has been launched aimed at empowering small businesses to take charge of their advertising efforts and create new revenue streams. This innovation is designed for the millions of small businesses utilizing digital payment solutions and will allow them to become their own retail media networks.
The newly introduced advertising system is positioned to facilitate the creation of vast advertising impressions for brands, tapping into a lucrative segment of digital advertising that has traditionally been dominated by larger retailers. This service will provide a mechanism for small businesses to participate in high-margin advertising models, similar to those employed by major retailers, ultimately aiming to transform their revenue generation strategies.
The platform is expected to simplify the advertising process significantly. Small businesses will have the ability to quickly opt-in, implement an SDK in a matter of minutes, and determine their advertising preferences. This system will automatically place and serve relevant ads tailored to these preferences, allowing business owners to focus on other aspects of their operations rather than managing complex ad selections manually. They will also be able to monitor and control ad performance through a familiar interface within their existing merchant portal.
This comprehensive advertising platform will enable small businesses to monetize their store traffic by publishing high-quality ads that can lead to fresh income. This newfound revenue can be reinvested to bolster growth initiatives, such as enhancing marketing strategies, increasing inventory, or hiring seasonal staff. Furthermore, it will allow these businesses to create valuable advertising inventory that opens opportunities for brands and advertisers to reach dedicated shoppers who are predisposed to making purchases.
Unified campaign management is another benefit, enabling small businesses to track all advertising activities effortlessly alongside other operational tools they regularly use. With 25 years of experience in payment processing, the platform draws on a wealth of insights and data to support advertisers in reaching consumers driven by genuine buying intent instead of superficial browsing habits.
By leveraging advanced transaction data and analytics, the advertising system will facilitate the launch of targeted ad campaigns that optimize reach across various consumer channels, including proprietary platforms and social media. The ability to manage multi-channel campaigns from a single dashboard will also enhance operational efficiency.
Moreover, the platform incorporates AI-powered tools designed to assist businesses in creating professional advertisement campaigns—a feature that helps alleviate the need for specialized design skills or extensive marketing resources.
The rollout of this innovative advertising solution is scheduled to begin in early 2026, starting in the United States, followed by expansions into other markets such as the United Kingdom and Germany. This initiative underscores a commitment to supporting small businesses in maximizing their potential and participating more fully in the digital advertising landscape.