A digital banking platform has recently introduced Hong Kong stock trading services, completing its comprehensive investment platform that also features mutual funds, U.S. equities, and cryptocurrency trading. This launch comes at an exciting time for the bank, which has now surpassed 1 million users and reported its first profit for the half-year ending June 2025. As part of the celebrations, promotional offers such as waived trading fees and cash rewards exceeding HKD 120,000 have been announced.
The addition of stock trading represents a significant advancement in the bank’s objective of simplifying and digitizing investment options. This move empowers individual investors by broadening the scope of available investment options to include not only U.S. stocks and mutual funds but also cryptocurrencies and now, local stocks.
With the new feature, users can efficiently trade Hong Kong and U.S. stocks, acquire mutual funds, and invest in cryptocurrencies, all from a single mobile application. To entice new users into utilizing the stock trading services, the initiative includes an attractive offer of zero commission fees for the first 30 days after account activation, along with cash rewards of up to HKD 500 for new accounts and additional rebate coupons reaching HKD 1,000.
Since launching its fund service in August 2022, the bank has reportedly saved fund investors close to HKD 700 million in fees. It takes pride in its fee structures, which bypass the common subscription fees associated with money market funds and only charge 0.5% for bond funds—far below the industry standard of around 5%.
The platform also made history by becoming the first licensed lender in Asia, outside of West Asia, to deliver direct cryptocurrency-to-cash trading services to retail customers through its app in late 2024. New crypto trading customers benefit from a three-month window of zero commission and platform fees, enhancing their trading experience. Standard stock brokerage fees are set at 0.1% of the transaction value, with a minimum charge of HKD 35 for each order.
The bank secured its license from the Hong Kong Monetary Authority in 2019 as part of the broader movement to foster virtual banking in the region. It operates as a subsidiary of a fintech and insurtech company that was established in 2017, aiming to enhance financial service delivery through technology.
In summary, the launch of Hong Kong stock trading services marks a pivotal moment in the evolution of this digital bank’s investment offerings. This new feature, combined with aggressive promotions and a commitment to low fees, positions the bank favorably in the competitive landscape, potentially attracting a wider audience of individual investors seeking a simplified, all-in-one investment solution.